Leader Persuasion - 1290 Words

How persuasive can one be, how much power can one achieve with words? Successful leaders of different time periods and different categories possess the ability to use words effectively to lead through the power of persuasion. Whether in a Business, political, or religious leadership positions, successful leaders utilize and capitalize on the needs and wants of their followers through persuasive word choice High level persons are persuasive; they have to be. Powerful speakers such as Adolf Hitler, Martin Luther King, Jr., and President Barack Obama all have something in common; they all have spoken and appealed to mass audiences using similar speaking techniques. Many of the speaking techniques utilized by these highly influential†¦show more content†¦King appealed to his followers through personalization, utilizing words such as self-sufficient, independent, and unique. He appealed to one’s self-perception and identity. Brain based research has shown that this t ype of personalization through the use of the word â€Å"you† activates attention in the brain where individuals make judgements about themselves and others related to personal qualities. King made people want to posses the same personal qualities. With a further analysis of Martin Luther King Jr.’s â€Å"I have a dream speech†, which was delivered in front of the Lincoln Memorial. In the second paragraph King starts off with â€Å"Five score years ago...† referring to Lincolns famous Gettysburg Address which began â€Å"Four score and seven years ago†. King uses a technique called â€Å"anaphora† which is the process of repeating words at the beginning of neighboring clauses. When repeating words it sets a pattern, with further repetition it emphasizes the pattern even more which increases the rhetorical effect. Emphasis through repetition makes phrases more memorable, and, by extension, make King’s story more memorable. Ano ther thing King did was to repeat the key theme, King’s most frequent word he used was â€Å"freedom† which was said twenty times. This would make sense because freedom is the primary theme of the speech. Through out King’s speech he says â€Å"we† thirty times so the people listening would feel asShow MoreRelatedPersuasion As A Political Leader905 Words   |  4 PagesThrough persuasion, one alters another’s perspective on an event or occurrence and because of this, people usually tend to accept what is being said or portrayed. According to Petty and Cacioppo (1986), there are two routes to persuasion. When one tries to persuade another by being more caring and have a good understanding of the message they are delivering, this is called the central route to persuasion. The second route to persuasion is better known as the peripheral route to persuasion. ThisRead MoreHow Does Persuasion Used Throughout History? Essay1512 Words   |  7 Pa gescontrol, rewards, motivation, and persuasion. Our focus here is the use of persuasion. Persuasion, according to the Merriam-Webster dictionary (2016), is the act of causing people to do or believe something (pg. 1). This literature review considers the use of persuasion in the workplace by responding to the following questions. 1. How has persuasion been used throughout history? 2. Why do people fail to implement change in this changing world? 3. How have persuasion campaigns implemented change andRead MoreLeadership Analysis : President Of A Community Agency That Assists Traumatized Children And Their Families1692 Words   |  7 PagesLEADERSHIP ANALYSIS 2 The leader I chose for analysis is the director of a community agency that assists traumatized children and their families. Bases of Power Transformational leadership as defined by Bass (as cited in Gellis, 2001) is composed of multiple, yet distinct parts â€Å"1. Charisma (idealized influence, attributes and behaviors) 2. Intellectual stimulation 3. Individual consideration and, 4. Inspirational motivation† (p. 18). In a study performed by Gellis (2001), 187Read MoreCritical Factors For Managing And Developing People Based On My Own Experiences Essay1507 Words   |  7 Pagesinfluence people’s attitude such as power and persuasion. The only difference between power and persuasion is that power must give too many pressures to force people to change their attitude, however, persuasion, which is a way of getting rid of power, make them turn out attitude(Guirdham, 2011). In order to change the attitude and behavior of human being, Kreitner and Kinick came up with nine generic influencing tactics involving rational persuasion, inspirational appeal, consultation, ingratiationRead MorePrinciples Of Influence A nd The Psychology Of Persuasion1045 Words   |  5 PagesPsychology of Persuasion Have you ever pondered on why you buy the useless odds and ends sitting in your junk drawer? What made you purchase the tread climber that you collects dust in the corner of your living room? Why did you get the Instyler when your straightening or curling iron works just as well? Why do you acquisition the name brand cereal instead of the cheaper alternative? Dr. Robert Cialdini provides an explanation in his book Influence: The Psychology of Persuasion. Cialdini listsRead MoreRhetoric : Rhetoric And Its Power1656 Words   |  7 PagesRhetoric is a course in which students are taught the values of persuasion. And yet, behind this course is the utmost power to corrupt the world, changing it into a world of our own policies. This power, even though seldom discussed, has lead to many intriguing discoveries. One such discovery is how people are able to shape the world they live in simply by choosing the right words. Therefore those who would want the world to be a better place must protect this power. If in the wrong hands this powerRead MoreEssay on The Power Of Language1283 Words   |  6 Pagesto convey exactly what you want equates to the acquisition of power. An important link between language and power is persuasion. The power of persuasion is so strong it allows certain individuals to influence, and therefore, control thousands, even millions, of people and bind them together in search of one common cause. nbsp;nbsp;nbsp;nbsp;nbsp;This tactic of persuasion is also called propaganda. Propaganda is the spreading of information in order to influence public opinion and to manipulate Read MoreWhat Type Of Leader You May Be An Effective And Successful Leader?1938 Words   |  8 Pages Regardless of what type of leader you may be, an effective and successful leader must have personal power and be able to influence others to support his vision or carryout the mission of the school or business. Great leaders possess great communication skills, techniques, and tactics to positively motivate, inspire, and persuade others to join their work. After reading about the works of Robert B. Cialdini and his six principles of persuasion and Gary Yuki’s research on power and influence, althoughRead MoreCharacteristic of Persuasion Essay examples2214 Words   |  9 PagesCharacteristics of Persuasion 301/ Social Psychology Characteristics of Persuasion Persuasion surrounds us; it is everywhere that humans exist. From politicians, teachers, religious leaders, police officers, sales persons, family and friends, we are literally surrounded. Anytime you log onto the internet and see an ad, when you are cruising down the road and see a billboard, when you pick up a sales ad for your favorite store, when you read reviews of a book before purchasing it, it is allRead More Language and Perception Essay examples699 Words   |  3 Pagescommunicate ideas to each other allows empowerment and the ability to be open to new thoughts and opinions. The ability to reproduce this information to another in a certain manner can lead to persuasion. The power of persuasion allows individuals to influence and control people (Dictionary.com, 2005). This tactic of persuasion can also be referred to as propaganda, which increases power by spreading information for the purpose of promoting some cause (Dictionary.com, 2005). The propagandist informs, usually