Thursday, October 31, 2019

Introduction and conclusion section for report Essay

Introduction and conclusion section for report - Essay Example Simple to launch its products successfully in the South African market. The primary goal or objectives of the company are to increase its revenue generation through opening up of different retail garment stores in various feasible locations of South Africa. Various market entry modes that can be employed in case of entering the South African market and how it can be beneficial for the company have been discussed in this study. Identification of the target market in South Africa is also important and has been included in this study. The marketing mix strategy involving the appropriate products, places, prices and promotional strategies to be employed by the company has also been discussed in this study. The primary competitors of Mr. Simple Company have also been identified and the corresponding competitor analysis has been performed in this study. Mr. Simple Company has been successfully running its business in Australia, New Zealand and Vietnam. Its decision to expand its business in the South African market does not promise to be a good prospect for the company to help it increase its international presence and enhance its profitability in a significant manner. The primary objectives of the company are to increase brand awareness amongst the South Africans, increase its revenue and open up three retail garment stores in different parts of South Africa. The target customers have been identified to be males in the age group of 15 to 35 years. Fashionable and casual garment products would be offered to the targeted customers in South Africa. The market trend analysis performed in this study indicates that the youths in South Africa are attracted towards various clothing brands and with proper brand awareness the company can be successful in increasing its brand loyalty amongst the youth generation of the country. Various strat egies that are needed

Monday, October 28, 2019

A Problem Exists Essay Example for Free

A Problem Exists Essay My Assignment 4 Persuasive Paper Part 1: A Problem Exists, will inform of the author’s thesis on this paper. Additionally, the history of gun laws will also be incorporated in this paper. Moreover, this report will speak on several issues and or problems that author looks upon as unfavorable achievements, promoted by gun laws. Lastly, a conclusion for possible improvements if concealed weapons laws were not permitted will be included in this report. As we view the news and read newspaper articles, there continues to be ongoing stories and articles of school and workplace shootings and hostile environments. It appears that individuals of society are even lashing out at the innocent, when things are not done as they may see fit. For example Sandy Hook shooting took the lives of many innocent children, who victims of a troubled individual. Due to the excessive murders that are being committed in schools and workplaces, at this time, the author still agrees that citizens should not be allowed to carry concealed weapons to schools, or the workplace. Georgia actually created the first gun control law in 1837. This Georgia law banned handguns. However it was not long lived, because eight years later The Georgia Supreme Court deemed it unconstitutional and cited the Second Amendment as its basis for this determination. The Second Amendment states â€Å"the right of the people to keep and bear arms (U. S. Const. amend. II, 1791). After the Civil War, Black Codes in several Southern States sought to prevent blacks from owning and carrying guns. That essentially ended in 1868, with the Fourteenth Amendment’s citizenship guarantee and equal rights clause† (Goforth, 2013). Since then numerous laws have been debated and created. The first problem with the right to carry conceals weapon within the school is the potential environmental concern for continuous mass murders. For informational purposes, â€Å"We will begin with the definition of mass murder as four or more murders at a single location (a school, workplace, home or public place)† (Hillshafer, 2013). There have been three significant mass school murders in the past 14 years. They are the 1999 Columbine High School Massacre, the 2007 Virginia Tech Shootings and the Sandy Hook Elementary School shooting. In the author’s opinion had the administration been allowed to carry concealed weapons the total of murders would have been escalated. Hostile environments more than likely create hostile situations and altercations. â€Å"The likely explanation that Concealed Carry plus Stand Your Ground laws result in 600 more deaths per year is that a young man with a concealed weapon in an argument is more likely to escalate the dispute and think he is standing his ground† (Hillshafer, 2013). As the year 2013 begun there continues to be great debate and political issues on what the gun laws should be or what the laws should cover. In January, 2013 it was written â€Å"The great American gun fight began this month with handshakes and smiles in a reunion of old foes at the Vice President’s ceremonial office† (Schered, 2013). This statement helps to enlighten us on the ongoing political rivalry that continues amongst our candidates. Our American leaders should put focus on what will really save lives on the American people instead of what will make them more famous, prominent or a great candidate amongst the people. As we all maybe aware our country entered a recessional period in the year of 2008. At this time there were numerous lay-offs, â€Å"Nationwide economic recession, which has led to cities and governmental organizational laying-off police and law enforcement personnel† (Nykodym et al. , 2011). This was a period where economic issues were examined thoroughly and everyone was in search of a means to increase revenue. Those layoffs led to increased crime rates in cities, which the author believes were then used for economic gain. â€Å"Record high rates of concealed firearm carry permits issued to the public, motivated by a well-organized social movement for Second Amendment Constructionism, accompanied by increases in firearms and ammunition sales such that many dealers cannot meet customer demand† (Nykodym et al. , 2011). This is unthinkable, but true the unfortunate layoffs boosted our economy on a different level. The author beliefs are that it wrong to take someone else’s misfortune for personal gains. In this situation, it could also cause the death of many innocent victims, because of the high rate of gun sales. In conclusion many aspects were discussed. Such as hostile environments, and the possibility of escalating violence with concealed weapons being present. Additionally, political gains were discussed on how candidates use gun laws as a chance for recognition. And the third point was the unfortunate economic use of gun laws. Perhaps if concealed weapons are not allowed, escalated incidents would not arrive, because defendants/victims would not have that extra boost which causes an occurrence to end with gun fire. If candidates concentrate on the prestige of human lives and not political gain our society could be populated with more individuals who were killed due to unfavorable gun laws. And finally, maybe society should concentrate more on what would be ethically or morally suitable, such as the welfare of all humans. We as humans should stop looking for personal gain in every event that happens along the way.

Saturday, October 26, 2019

Marketing Plan On Frasers Hill In Pahang State Tourism Essay

Marketing Plan On Frasers Hill In Pahang State Tourism Essay Malaysia is a country in South-East Asia, located on a peninsula of the Asian shares a border with Thailand. In an effort to diversify the economy and make Malaysias economy less dependent on exports the government has pushed to increase tourism in Malaysia. Malaysia has become third largest source of income from foreign exchange,  ¹ and accounted for 7% of Malaysias economy as of 2005.  ² As of 2009, Malaysia ranks 9th among the top most visited countries in the world, after Germany. There are several tropical islands in Malaysia; some have been voted the most beautiful in the world. The islands in Malaysia are: Labuan , Langkawi, Pangkor, Penang Island, the western half of Penang, which is heavily industrialised, Redang Island, Tunku Abdul Rahman National Park, Perhentian Islands, Kapas Island, Lang Tengah Island and Sipadan Beside tropical islands, Malaysia has several national parks and nature reserves. The national parks and nature reserves are: Bako National Park, Sarawak famed for its wildlife, especially bearded pigs and proboscis monkeys, Batang Ai National Park, Sarawak, Gunung Mulu National Park, Sarawak, Gunung Gading National Park, Sarawak, Lambir Hills National Park, Sarawak, Niah Caves National Park, Sarawak, Loagan Bunut National Park, Sarawak, Kinabalu National Park, Sabah home of 4100 metre peak Mount Kinabalu, Taman Negara National Park the self-proclaimed Worlds Oldest Rainforest, spanning Kelantan, Pahang and Terengganu, Endau Rompin National Park, Johor. Source: Place of interest of Frasers Hill (http://malaysiabudgethotel.com/destinations/pahang/fraser-hill.html) Executive Summary Frasers Hill Its name derives from Louis James Fraser, a solitary Scottish pioneer, who setup a tin ore trading post in the 1980s ³. Later it was turned into one of the tourist attractions in Malaysia. Location Frasers Hill includes seven peaks and is located at the altitudes between 1,220 and 1,525 meters above sea level. Year round temperatures are between 17 °C 25 °C. The resort is situated 64.6 miles from the capital city, Kuala Lumpur. At the foot of the steep ascent, at an altitude of only 800m, is The Gap, where a colonial rest house remains open. Then winding 8km single track road up from The Gap is open in alternate directions each hour; the drive takes 30 minutes. Some visitors prefer to walk up, spotting birds and enjoying the noticeable fall in temperature4. A new alternative road was opened in 2001, but from time to time this is closed due to landslides5. Place of interest Golfing The first golf course in Malaysia is constructed on Frasers Hill in 1925. The 9-hole course was built on former tin mines. Then 18-hole course was added at Jeriau, abot 3km from the main town in the 1970s. Source: Frasers Hill Golf (ttp://en.wikipedia.org/wiki/File:Frasers_Hill_Golf_Course.JPG) Bird watching Bird watching at Frasers Hill is a notable centre. The hill has over 270 species of local and migratory bird flocking here together. Each year the Annual International Bird Race is held in the second weekend of June, organized by the Frasers Hill Development Corporation in collaboration with WWF-Malaysia and the Malaysian Nature Society. Participants throughout the world converging on the hill station in a team competition. They need to identify and record the highest number of species of birds stated in the official check list. Other Place of interest In Frasers Hill, there are many more place of interest such as Clock Tower, Jeriau Waterfalls, hiking at Hemmant Trail, Bishops Trail, and Pine Tree Trail and Tennis. Situation Analysis Frasers Hill has become popular and growing in the 60s and 70s, and now it has gradually it reaching maturity and moving toward the decline stage. Frasers Hill seem not been well perceived by the locals and foreign tourist in recent years. The arrival of the tourist and occupancy rates of hotels and resorts have decline in recent years. The tourism industry players have brought this problem to the federal government. Source: product life cycle: Frasers Hill (http://www.quickmba.com/marketing/product/lifecycle/) To analyze the environment of Frasers Hill, let use the SWOT analysis to analyze. SWOT analysis Strength Frasers Hill has its beauty of it. It surrounding by green, forest, cool and fresh air. It gives people peace of mind and also its cool and invigorating weather throughout the year. Since Frasers Hill was established by Birtish, it has been built up with some British design of chalets and hotels. Therefore this will enhance the British image in Frasers Hill which can bring people an image of little Britain as an attraction for tourist to visit this place. This could let the people who had been to Britain get the feel and people who never been to Britain to get the feel of how Britain is. Opportunities This could be the best reason to attract more visitors then it could gain its market share. The natural greenery, forest walks, fresh air and exotic flower landscape is the main attraction for tourism. There are potential to popularise Frasers Hill as more and more people are aware of staying near to nature. Weakness The major problem is the road condition to Frasers Hill only single track road. Even though new track has been built but it was not usable due to landslide has deter local and foreign tourist to visit Frasers Hill. To overcome this problem, the road should be rebuilt or modified to become two track roads which allow more traffic go up to the hill and come down of the hill. Other weakness is that there are not many activities going on in Frasers Hill. The local and foreign tourist especially the younger generation find Frasers Hill have become boring and no excitement at all. Threats As the decline of the Frasers Hill attraction, this could result to deter the development of Frasers Hill to become an attraction place of interest. This cause the tourist arrival rate has declined, accommodation sector in Frasers Hill has running low. This is mainly due to lack of critical mass for Frasers Hill, which ahs caused the tourism industry players such as the hotel and resort operates unable to operate at economical or sustainable level. This causes some of the restaurant and hawker operators in Frasers Hill operate their business on weekend and school or public holidays only as this is not economical and profitable to sustain the business during weekdays low season periods. Furthermore, site enquiries also revealed that most of them run the businesses on part-time basis and this could cause limited supply and variety of fine dining offer at Frasers Hill. Objective Setting Company Mission Frasers Hill development mission is to bring back the attraction of the resort to local and foreign tourist. It aims to fill up the vacancy of accommodation sector in Frasers Hill. This could allow the tourism industry to operate at economical and sustainable manner. Marketing Objectives Specific objectives to bring back the attraction and popularisation of Frasers Hill and to popularise the International Bird Race held every second week of June each year. This Frasers Hill International Bird Race is actually a fun event where human participants and nature lovers, from Malaysia and overseas, will outdo each other to sight, identify and record the most number of bird species within a set time frame and location in this cool highlands. Achievable As Frasers Hill currently loss it popularity and attraction, therefore it would need some campaign to bring the awareness of this hill resort to local and foreign tourist. It could be achievable to promote it attraction in Tourism Malaysia Board and also during the MATA fair. Time Frasers Hill has lost it popularity for sometime, there for it would need some time to recover and accepted as one of the attraction by the local and foreign tourist. It would take one to two years for it to develop. Strategy Development Choice of growth strategy to analyse Frasers Hill are using Ansoff Matrix. Source: Ansoff Matrix (www.tutor2u.net/business/strategy/ansoff_matrix.htm) Below are strategy development suggestions to achieve Frasers Hill mission. Market Penetration By applying market penetration, modifying the image of Frasers Hill could bring some fresh changes and attraction to the tourist. This would not divert to different direction or market but make it more interesting and maintain its score beauty. Market Development Market development are use to enter into new market. Frasers Hill has its market; they are target to company weekend break, family gathering, seasonality tourism holidays, school and industrial holidays. It could also attract those younger generation who like sports, like hill climbing, rock climbing, jungle trekking, and bird watching and get to know types of flora and fauna. Based of these two strategies, Frasers Hill not only maintain and keeping the existing customers but also able to attract younger generation to come over to visit, who are now willing to spend time with the families for relax and recreation. The also create awareness of the younger generation to get closer to nature. Marketing Mix Now, we would use tactic to make them work. We can have a short term plan to inform or create awareness to new market especially about the change we are now. We can create awareness by doing advertisement or advertorial in most popular local newspapers, travel magazines to inform changes we had made or what are our attractions again. Meanwhile we can have some promotion like free breakfast for 2 nights stay etc. The tactical applications are: Product Frasers Hill is a product that is profitable. It is a tourist attraction place for foreigners as well as local people and weekday long-stay guest. This could be the proposed plan for Malaysia Second Home Programme. Price The price is varies according to accommodation provided by different tenants. Having a discussion meeting with those tenants not to charger higher price as compare to Genting Highland or especially to Cameron Highland who is our competitor. Place Frasers Hill is located at a very suitable place with cool weather throughout the year. It is between 1,220 and 1,525 meters above sea level and year round temperatures are between 17 °C 25 °C. As Malaysia is a hot year round country, therefore is a benefit for tourist to chill at the hill resort. Promotion Create some promotion activities such package with accommodation and jungle activities organisation in for a group and jungle trekking for individual. Such as accommodation package stay of 3 days inclusive free breakfast or accommodation package stay inclusive of activities and meals. Frasers Hill could implement strategic alliance with bus company to have a direct transport from big city such as Kuala Lumpur to travel to Frasers Hill, this could save lots of trouble for people who would to go to Frasers Hill without any transport. It could also work well to foreigners who come to visit Frasers Hill. This could save the tourist hassle to look for transportation arrangement People People play a crucial role in the tourism sector especial Frasers Hill. Expertise with knowledge of Frasers Hill is crucial as it would be the main source of information delivered to the tourist. Local people living in the surround area are important as well. They would provide the history and development of Frasers Hill as they see it develop from the early age. As people who work in the resort or recreation park will need to gain product and service knowledge of Frasers Hill surrounding area as they would need to recommend to the tourists the attraction, activities and position of each attraction. Process In order to provide a good customer service, the people of the organisation should be trained but also it is important to have an efficient and effective order process and procedure. An intranet should be installed so that all the relevant departments are able to access to it and response to whatever inquiry or problem that may encounter. Service feature are important to improve Frasers Hill as a tourism attraction. Investment to improve the infrastructures, internet connection, telecommunication and interactive information on Frasers Hill need to be accurate and informative. Accessibility of information and location of Frasers Hill need to be easily accessible. Map and travelling would be a very great help to assist the tourist to reach their destination without any trouble. Physical evidence Physical evidence is important as Frasers Hill is a kind of service to our customer. Hence website design, the ambience has to carry its tagline, objectives and vision i.e. to be a little Britain. The total ambience has to carry English image, design and slogan. The website should always carry it tagline like McDonald Im lovin it. This will project a full image of what Frasers hill is to all customers. Frasers Hill surrounding areas should be clearly noticeable and attractive to the tourist as this would be a first impression to the tourist. Tree and grass need to be trim if it has become obstacle to the beauty of Frasers Hill. Appearance of staff working in Frasers Hill need to be as helpful, friendly, easy going, clean and fresh facial appearance, excellent customer service and excellent communication skills. It will bring an excellent image of Frasers Hill to the tourist. Leaflet and brochure information of Frasers Hill are accurately printed at actual time (latest information) and actual map with clear instruction or information so tourist could refer to it easily. Frasers Hill would need to invest to create a good website to introduce it place where tourist can easily get information without any hassle. Information are keep up to date with it current weather condition and temperature can be easily found. Action and implementation Action The above marketing strategy and tactics need to turn into action plans. No matter how good is the strategy or tactics been set, it would not be in place if we do not have to appropriate people to make it happen. It will not help at all. Hence research on information about Frasers Hill need to be updated. Latest photo of Frasers Hill should be update so it looks attractive and feel good when the tourist look at it. For employees who work in the resort or hotel, training is require, a clear vision and objective need to inform all employees in order for them to carryout their job well and bring excellent service to tourists. Some plan need to be outsourced because Frasers Hill may lack of expertise on it field such are marketing, advertisement, and training. By outsourcing, it would proof the efficiency and effectiveness of promoting Frasers Hill to regain it glory and well know to local and foreign tourist. Advertisement need to plan in advance according to it budget. As Frasers Hill are not doing so well now it would need to advertise it within it budget. Frasers Hill will not choose to advertise on the media as it is a very expensive cost to advertise. There are other options for it to advertise. It could advertise with local travel agents, leaflet, website, and hospitality, Tourism Board Malaysia, MAS Airlines, Air Asia, and sponsoring of golf tournament. By this mean of advertising, it will help Frasers Hill to promote and reach out to people about it location and attraction. Implementation Implementation of marketing plan includes three activities: Allocating tasks and responsibility Once a specific plan has in place, then the next steps is to allocate the tasks and responsibility. As for Frasers Hill; Advertisement is the responsibility of it marketing people to draw up an appropriate concept to bring the message to the tourist. Training is the responsibility of it human resources people to train the employees with the latest information about the surrounding area and attraction place. Operations Day to day job to maintain Frasers Hill operations would be taken care by it Operations Manager to make sure that every area are cover and operate efficiently. Communication Public relations are very important. Therefore, communication with the public, media and journalist is very important as it will bring a great impact on Frasers Hill re-launch it present as an attraction to the people. Scheduling of marketing activities Below is the Gantt chart for Frasers Hill project schedule 2010/11. This project will take 7 months for it initial planning. Research for improvement will take place for one and half month from September to mid-October 2010. Then follow by the strategy planning which will take place for one and half month from October to mid-November 2010. The marketing will start at the end of October to end of November 2010. Then the advertising will be running for longer period from December 2010 until February 2011. This will takes three months to advertise Frasers Hill. Then training will be held for two months from February 2011 till March 2011. This would give a proper view and time management on how the project will be able to execute successfully and this prevent any wastage cost. Gantt chart Frasers Hill Project Schedule 2010/11 Setting the marketing budget As Frasers Hills have not been doing well, there the cash flow will be very thing. The method of budget will be percentage of it sales (as the sales figure are unavailable), the other options will be based on historical budgetary records. It would be estimate the budget for this advertisement would approximately  £15,000. Monitoring and Control Once the marketing plan starts to be implemented, the next task of management is to monitor and control what goes on. Monitoring This is to check that everything is going according to plan and according to time set as in the Gantt chart. As this is an ongoing project, the key performance indicator will be evaluating to check how far the progress of the plan is. Control Control means taking corrective actions as early as possible if things are not going according to plan. After all these advertisement planning, implementation and training, we need to monitor the progress, and control from time to time. So that, the initial stage of the plan would not go far away from the objectives. There are few option of control can be down such as benchmarking, balanced-scorecard, the marketing audit, profitability control and sales control. The best method of control is the benchmarking method. Benchmarking This is the process of comparing the Frasers Hill products and services and processes to those of competitors such as Cameron Highlands to find ways to improve quality and performance. Appendix SOSTAC Model SOSTAC is summarizing the main steps of strategy marketing by Paul R.Smith (1990). Situation Analysis is looking at analysing where we are now using SWOT analysis, PEST analysis, Marketing Mix or Competitive Position. Objective is looking at where we want to go using Ashridge Mission model, 5Ps model or SMART. Strategy is looking at how we going to get there using market segmentation or positioning. Tactics is looking at some details of the strategy using Tools communication. Actions are looking at implementation putting the plan to work using Action plan, RACI model, CSF or KPIs. Control is track progress through measuring, monitoring, reviewing, updating and modifying using compare performance management or balance scorecard.

Thursday, October 24, 2019

air pollution :: essays research papers

Air Pollution   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Air pollution is a serious problem in many of the worlds large cities. Heavy concentrations of air pollutants, which are often in the form of smog, settle over a city, creating a health hazard for its people. Air pollution occurs when wastes dirty the air. People produce most of the wastes that cause air pollution. Such wastes are usually in the form of gases. These substances result chiefly from burning fuel to power motor vehicles and to heat buildings. Industrial processes and the burning of garbage also contribute to air pollution. Natural pollutants include dust, pollen, soil particles, (100 Words) and naturally occurring gases.†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (Encyclopedia)   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The rapid growth of population and industry, and the increased use of automobiles and airplanes, have made air pollution a serious problem. The air we breathe has become so filled with pollutants that it can cause health problems. Polluted air also harms plants, animals, building materials, and fabrics. In addition, it causes damage by altering the earth’s atmosphere.† In and article published by THE NEWS in New Mexico they warned â€Å"If current environmental protection policies are no unforced, pollutants in city air will increase one million tons annually by year 2010.†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (Encyclopedia, The News)   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Air pollution (100 Words) can have a huge effect on health. When people breathe polluted air, the impurities can irritate their air passages and their lungs. Particles often stay in the lungs and can worsen symptoms such as asthma and bronchitis. Radon can cause lung cancer in inhaled in large quantities. Certain chemical compounds can cause cancer and birth defects also.† â€Å"Air pollution has also been linked to heart attacks† claims an article in the Health Scout News. â€Å"The study adds to the evidence linking particles from automobile exhausts, power plants, and refineries to heart problems.† (Encyclopedia, Health Scout News)   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The United States does (100 Words) try to control air pollution. All levels of government federal, state, and local have passed laws designed to control pollution. Congress passed the Air Quality Act in 1967. Under this act, the federal government sets goals called air quality standards for achieving cleaner air. The states must enforce air pollution controls to meet the goals. When states fail to enforce the regulations, the federal government can act against the polluters by imposing fines.

Wednesday, October 23, 2019

Contrasting both Kant and Aristotle’s views Essay

Aristotelian philosophy, some two thousand three hundred years old, is perhaps one of the most influential philosophies in history. After being preserved by Arab scholars during the fall of Rome, the teachings of Aristotle were found by Christians during the dark ages. His works, including Nichomachean Ethics, were of great influence to many Christian philosophers during medieval times, but soon philosophies began to shift, marking the conception of the Enlightenment. Philosophy took a drastic shift from predominantly substantive reason to procedural views, markedly seen in works by philosophers St. Augustine, Rene Descartes, and quite notably Immanuel Kant. By comparing the views shared by Aristotle in Nichomachean Ethics, and Kant’s Groundwork of the Metaphysics of Morals it is possible to better understand the shift from substantive to procedural reasoning. Although Aristotelian philosophy and logic shares some common ground with the writings of Kant, Groundwork of the Metaphysics of Morals marks a shift from society and substantive thinking toward the self and procedural reason. Kant believes that each living organism serves a purpose. For example, the highest purpose of a honey bee is undoubtedly to produce honey. Much in the same sense, Kant feels that because humans alone are given the ability to reason that the highest purpose of humanity is to use reason. (Groundwork, Ch. 1, Ln. 50-80) Aristotle would agree with this statement but uses a different logic. Aristotle sees an intrinsic good within every action, as well a hierarchy of goods and actions. Using the logic that any action partaken for the purpose of some greater cause is secondary to the greater cause, Aristotle reasons that for humans, the act of reasoning is of the greatest â€Å"good† because all other actions exist only to maintain the ability to reason. (NE, Bk.1 Pg. 1-2) Between these two philosophies, the purpose of human reason differs based on what each philosopher believes to be the function of humanity within society. Aristotle states that because happiness is the ultimate goal of nearly all human actions (especially within what he considers one of the most important realms of humanity: political science) the purpose of  humanity, and thus human reason, is to find happiness. (NE, Bk.1 Pg. 4) Kant, on the other hand, feeling that to succumb to the needs of the body and desires (what he calls heteronomy) is selfish, feels that it is the responsibility of humanity to use its reason to act out of â€Å"good will.† (Groundwork, Ch. 1, Ln. 3-5) Exemplifying the procedural nature of Kant’s logic, Kant feels that it is the duty of humanity to act only out of good will by using reason to determine what Kant calls the categorical imperative. Kant defines the categorical imperative as an act of good will which is preformed with no considera tion to the ends, or consequences of an action. (Groundwork, Ch. 2, Ln. 280-300) In the world of Aristotelian philosophy, the only way to truly attain the end goal of happiness is to be virtuous. (NE, Bk.1 Pg. 4) To define virtue Aristotle looks to society’s views of an individual. People praise a brave man for being brave and strong man for his ability to run quickly or lift great objects. (NE, Bk.1 Pg. 4) Because of the importance of society within Aristotle’s thinking, he feels that for a person to truly be virtuous, society must perceive desirable characteristics within that person and recognize those characteristics through praise. To illustrate and explain his organization of virtues and what is required of them, Aristotle uses the final paragraph of book one in Nicomachean Ethics: â€Å"Virtue too is distinguished into kinds in accordance with this difference; for we say that some of the virtues are intellectual and others moral, philosophic wisdom and understanding and practical wisdom being intellectual, liberality and temperance moral. For in speaking about a man’s character we do not say that he is wise or has understanding but that he is good-tempered or temperate; yet we praise the wise man also with respect to his state of mind; and of states of mind we call those which merit praise virtues.† -Aristotle, (NE, Book 1, Final Paragraph) Unlike Aristotle, Kant finds goodness not in the views of society, but instead finds goodness by turning inward and looking individual within one’s self and their exertion of good will. Kant feels that to express good will, an individual must use what he calls a priori reason. (Groundwork, Ch. 2,  Ln. 280-300) A priori reason requires that the individual ignores subjective influences like consequences and circumstances. By focusing on objective means like morality and reason Kant suggests that the individual attempting to exert good will should act in a way that he or she would consider a moral maxim (categorical imperative). Kant thinks we must ignore the norms of society and the way society functions and act only using a priori reason because society inherently cannot function in an a priori fashion. This is because society takes into account its own needs, desires, and calculates the consequences of its own actions while placing all of these things over pure reason and good will. By taking into consideration circumstances and consequences society fails to create universal moral law and thus contradicts its own reasoning because the actions of society are not appropriate in all situations and circumstances. (Groundwork, Ch. 2, Ln. 580-590) Should a man in need of money to buy food borrow money from a lending institution knowing that he will not be able to pay that institution back? Kant argues that that man should not, for if his decision were to become universal law and every man or woman were to borrow money without the intention of paying it back than lending institutions would fail. (Groundwork, Ch. 2, Ln. 590-605) Aristotle, believing that society can teach its citizens to be virtuous (and thus happy), finds that virtues are not found intrinsically within each individual. For a person to be virtuous he must be born to a respectable family, for he were not born into respect then he would never be viewed by society with the same esteem as others. He must also not have any major disfigurations, for these too would lead to a lower value within society. Assuming these conditions are met, the individual may then begin to practice virtuous actions, because through habituation virtuous actions can become the nature of that individual, and that through practice an individual may grow to perform virtuous acts not out of desire to be virtuous, but because he simply enjoys the virtuous acts. Only if the individual finds pleasure in performing virtuous actions may that person be seen as virtuous within the eyes of society, for if pleasure is the end goal of humanity, then surely the enjoyment of virtuous a cts is worthy of praise from society. After outlining and discussing both Kant and Aristotle’s views on the purpose of humanity, its role within society and the moral and ethical consequences to those roles it is clear that Kant’s thinking is representative of enlightenment thinking. Before the Enlightenment Aristotle’s views were widely accepted. During this time it was customary that each person function in a manner accepted by society. Ethics and morality were dictated by social norms. The purpose of reason was seen as the pursuit of pleasure, and through virtue and the practice of virtuous actions reason could allow the individual to attain the end goal of life: happiness. In response to Aristotle’s logic, a shift in thought occurs. This shift, called the Enlightenment, is represented by the belief that only pure reason can lead to true morality. The consequences of this belief is that individuals no longer focused on the norms within society to dictate morality, but to look within themselves to use their own reasoning to dictate what should and should not be done. An example of this thinking can be found in Kant’s beliefs about a priori reason and the categorical imperative. By ignoring consequences within society, as well as the ends attained by each possible action Kant feels each individual can find true moral goodness through pure reason. This type of procedural logic is representative of the moral and ethical â€Å"turn inward† which exemplifies Kant’s philosophy as well as the revolutionary shift thinking that became the basis of the Enlightenment.

Tuesday, October 22, 2019

The Adventures of Ezekiel Easy Rawlins

The Adventures of Ezekiel Easy Rawlins For this essay, the main topic will be the adventures of Walter Mosley’s private detective named Ezekiel â€Å"East† Porterhouse Rawlins. The discussion will be based on the three (3) novels by Mosley with regards to the escapades of Easy Rawlins. These novels are Devil in a Blue Dress, A Red Death and White Butterfly. I had personally selected this detective because I find the background of Rawlins intriguing with him being part of the black community and a World War II veteran at that draws me to the aura of his past and background.Advertising We will write a custom essay sample on The Adventures of Ezekiel â€Å"Easy† Rawlins specifically for you for only $16.05 $11/page Learn More Also I find the theme of Walter Mosley’s detective series significant in the study and understanding of history because racial inequalities and discriminations among the African-Americans and other colored peoples in the 1940s to the 1960s are being tackled. In the tradition of hardboiled detective fiction, the character Easy Rawlins is clearly the same as that of Raymond Chandler and Ross MacDonald’s characters but Rawlins differs from these earlier fictional detectives because at the beginning of the novels he is not a licensed private investigator thus he has no background and training in law or being a detective. Rawlins only acquires his license in the latter part of the series. I enjoy the writings of the author Walter Mosley because he relates historical events into his fictions which give a more real feel into his novels. I consider Easy Rawlins as a hard-boiled operative and a city gumshoe. He is a hard-boiled operative because he has the characteristics of a typical hardboiled detective, appearing cold and aloof on the outside but still remains ideal in the inside. He is considered a city gumshoe because of his many connections in the African American community in the Watts neighborhood of Los Angeles Californi a. Ezekiel â€Å"Easy† Porterhouse Rawlins is a black World War II veteran from Texas who becomes a private detective after helping the police solve the solve a mystery in the novel Devil in a Blue Dress. Rawlins was born in Louisiana on November 3, 1920 but shortly moved and spent his childhood and adolescent days in Houston, Texas where he lived on his own. When he was only seven (7) years old his mother died and his father abandoned the family. After the war, we find Rawlins living in the neighborhood of Watts, Los Angeles. In the first novel of the detective series, Devil in a Blue Dress, we find Rawlins interacting with his friends, Joppy a bar owner whom he met in Texas but later he kills Joppy because of his involvement with the enemy and betrayal. Another friend of Rawlins from Texas Coretta whom Easy had romantic relationship with but was killed also. Mouse who is Easy’s childhood friend from Texas is the embodiment of the latter’s dark-alter ego.Advert ising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Unlike Easy who as much as possible doesn’t want to do violence, Mouse kills anyone he comes in contact with especially if there is bad blood or conflict. Mouse relationship is decent with Rawlins although they had each other’s back in front of the enemy; Mouse was hungry for cash in Devil in a Blue Dress and violence for the rest of the novels read. In the last part of the novel Devil in the Blue Dress, Mouse took the stolen money from Daphne/ Ruby, split the money, took the half and gave the other half to Rawlins. At the end of the novel, Devil in a Blue Dress we find Rawlins adopting a mute Mexican boy, Jesus as his son. Similarly in he also adopts a stripper’s baby girl named Feather at the end of the novel, White Butterfly. Easy Rawlins’ character wants to be good in society and live a peaceful life but it seems that situations and certain circumstances are stopping him, whether be the color of his skin or the tangling web of controversies he faces throughout the three novels. In the novel A Red Death we find Easy being coerced by the Federal Bureau of Investigation (FBI) for his newly acquired real estate which was said to be bought by untaxed income and is connected with communism. We find that Rawlins is in conflict with FBI agent Darryl Craxton, Easy is not intimidated by authorities but he still respects the law and gives in to their requests. Easy Rawlins respects people in authority he possesses a kind heart with compassion. This was evident in the novel, White Butterfly, when Quentin Naylor, a black detective from the Los Angeles Police Department asks help from Rawlins in investigating a serial killer who killed the former’s first white woman. Easy Rawlins takes on cases mostly related to investigations relating to the black Community of Los Angeles. In the first nove l, Devil in a Blue Dress, he was asked to find Daphne Monet who was hiding in African American bars after she stole a huge amount of money from Todd Carter. In Mosley’s second novel, A Red Death, Easy was investigated by the FBI for a property he has acquired through untaxed income, becoming a pawn in proving Chaim Wenzler a communist. He was considered the victim in this novel because of his color. Last in the novel, White Butterfly, we find another black detective asking help from Easy in solving a crime not only relating to the former’s white woman murdered but also the killings of several black women. Most cases Rawlins tackles relate to the underground corruptions, racial discriminations among colored peoples of Los Angeles and the social injustice experiences of these peoples. In the three (3) novels I had read the detective seems to have trusted companions in solving cases, in the first novel Devil in a Blue Dress, we find Easy Rawlins being assisted by his chil dhood friend Mouse in solving the case of Daphne/ Ruby and the stolen money. In relation to A Red Death, Mouse is again present in assisting Easy in solving the case. In the third novel, White Butterfly we find Easy being assisted by Quentin Naylor, a police detective.Advertising We will write a custom essay sample on The Adventures of Ezekiel â€Å"Easy† Rawlins specifically for you for only $16.05 $11/page Learn More Easy Rawlins works as an independent investigator but often times he is assisted by friends and associates of the police department in solving crimes. Easy is someone who had no background or training in law enforcement thus it is understandable that he would be needing help from other characters to guide him through the cases presented in the three (3) novels. This idea further closes the gap of the detective’s short comings with his abrupt decision on becoming a private investigator. Easy Rawlins is a compassionate man with go od connections. He is very keen in details thus with his know about in the neighborhood in Watts and his keen eye for details not to mention his very observant nature the Los Angeles police department often asks for his services in solving a crime. He works in doing favors for the people in his community, finding a missing family member, protecting friends and other essential people and even finds illegal documents lost and could not be reported to the police. Easy Rawlins is not directly associated with law enforcement. In the three (3) novels I had read, Easy seems to distance himself in being involved with crimes and solving mysteries. He would rather live a peaceful life with his family but it seems that the police department always finds its way to Easy’s door steps asking his service in the field of bringing justice to crimes committed. All of Walter Mosley’s novels on the adventures of detective Easy Rawlins are written from a first person’s point of view . Easy Rawlins narrates his story in the novel with his voice of conscience evident in times of danger or if Rawlins is stressed and confronted with a dilemma. His narrative voice seems to show his good natured side, illustrating the character as someone who is very peaceful and loves his family very much but also he tries to give service to his local communities thus his constant involvement with crime investigations. His narrative voice also showcases his inner thoughts making the character human in a sense that he is not considered perfect. He constantly battles with his inner thoughts. In the first novel, Devil in a Blue dress, Easy is always confused on what he is doing. He questions his acts as being moral or justifiable. On the second novel, A Red Death, the shock of him being coerced by the FBI for his properties was brought out and his helplessness in the scene where he was first confronted and was linked to communism brought true human feelings to Easy’s character. The narrative voice informs the novel’s worldview in a sense that it grounds the novel making it realistic.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More When I read all three (3) novels it puts me in the shoes of the detective, I could feel the conflicts he faced, the confusions and the horrors of tragedies he had encountered. After reading all there it gave me a deeper understanding of the character, his thoughts, actions, realizations and decisions in the later parts of the series. I begun to have a profound perceptive and respect for detective Rawlins. Truly this is the power of Mosley’s writing making his readers not only connect but relate and empathize with his characters. In the course of the three (3) novels, the main character, detective Easy Rawlins gradually changed in terms of his attitude and skills. In the first novel, we see him as merely a laborer financially insecure because he could not pay his mortgage and was laid off. He was afraid to be involved with people especially white men and was completely doubtful of what he was doing. Come the second and third novels, Easy Rawlins slowly becomes confident and ma tures along the way. He becomes more skilled in solving crimes and becomes keener in observing details. Reviews on Easy Rawlins show positive reviews on his character with James Hall comparing Easy to Philip Marlow but saying Easy is a much better character with his attitude being at home in the presence of the chilly tough world (Chrone.com). According to the Marilyn Stasio, Easy Rawlins is described as a â€Å"charismatic fix-it man who helps his friends and neighbors out of compromising situations, all that destructive fury proves to be a life-altering experience†(NYTimes.com). According to Digby Diehl, the Easy Rawlins detective series: â€Å"honors the hard-boiled tradition of Hammett/Chandler/Cain in its storyline and attitude, but Mosley takes us down some mean streets that his spiritual predecessors never could have because they were white. The insightful scenes of black life in 1948 provide a sort of social history that doesnt exist in other detective fiction, and t hey lend an ambiance that heightens this story of crime and violence.† (LATimes.com). Diehl, Digby. â€Å"A Stiff Shot of Black and White.† Los Angeles Times. Los Angeles Times,. 29 July 1990. Web. Hall, James. â€Å"James W. Hall hones crime-fiction art.† Chron Houston Chronicle Archieves. The Houston Chronicle., 2009. Web. Stasio, Marilyn. â€Å"Crime.† The New York Times. The New York Times Company,. 25 July 2004. Web.

Monday, October 21, 2019

Free Essays on McCarthyism And Its Effects On America

McCarthyism and its Effects on America McCarthyism not only destroyed the lives and careers of many Americans but also the innocent image of the country. Senator Joe McCarthy from Wisconsin was the same as any man. But when he cried Communism the world seemed to listen. Following the Cold War between Russia and the United States there came many hardships, such as unemployment and high inflation. These hardships produced a restless society. The society then looked for something or someone to blame (Fried, 39). They found someone to blame. Communists. Throughout the country there was a witch hunt known as the Red Scare. A basic idea was formed: Communism was evil. Anyone who participated in such evil was considered illegitimate and were to be excluded from such things as sharing ideas, and jobs (Reeves, 136). This fear of Communism or anti-Communism as it was called could be described as a type of "virus." When all was calm in America the virus would fade, but the moment a crisis struc k, the virus came back stronger than ever (Feuerlicht, 35). Communism was a threat not only for countries overseas but a threat for America and its people. It was a threat on the American way of life, a bruise on the phrase "the right to life, liberty, and the pursuit of happiness." (Feuerlicht, 45) And McCarthy helped spread this fear. McCarthy and his ways challenged the Bill of Rights. "When free speech or due process are denied to any individual everyone’s rights are jeopardized. Today’s oppressors may become tomorrow’s accursed group." (Feuerlicht, 154) And nothing is guaranteed more than the destruction of America when the freedoms promised by the Bill of Rights are denied (Feuerlicht, 154). McCarthy installed a fear in the people. But people feared tremendously the loss of their jobs. They feared that their political afflictions would reflect on their job status (Reeves, 99). By trying to keep America from becoming a Communist nation, McCarthy a... Free Essays on McCarthyism And Its Effects On America Free Essays on McCarthyism And Its Effects On America McCarthyism and its Effects on America McCarthyism not only destroyed the lives and careers of many Americans but also the innocent image of the country. Senator Joe McCarthy from Wisconsin was the same as any man. But when he cried Communism the world seemed to listen. Following the Cold War between Russia and the United States there came many hardships, such as unemployment and high inflation. These hardships produced a restless society. The society then looked for something or someone to blame (Fried, 39). They found someone to blame. Communists. Throughout the country there was a witch hunt known as the Red Scare. A basic idea was formed: Communism was evil. Anyone who participated in such evil was considered illegitimate and were to be excluded from such things as sharing ideas, and jobs (Reeves, 136). This fear of Communism or anti-Communism as it was called could be described as a type of "virus." When all was calm in America the virus would fade, but the moment a crisis struc k, the virus came back stronger than ever (Feuerlicht, 35). Communism was a threat not only for countries overseas but a threat for America and its people. It was a threat on the American way of life, a bruise on the phrase "the right to life, liberty, and the pursuit of happiness." (Feuerlicht, 45) And McCarthy helped spread this fear. McCarthy and his ways challenged the Bill of Rights. "When free speech or due process are denied to any individual everyone’s rights are jeopardized. Today’s oppressors may become tomorrow’s accursed group." (Feuerlicht, 154) And nothing is guaranteed more than the destruction of America when the freedoms promised by the Bill of Rights are denied (Feuerlicht, 154). McCarthy installed a fear in the people. But people feared tremendously the loss of their jobs. They feared that their political afflictions would reflect on their job status (Reeves, 99). By trying to keep America from becoming a Communist nation, McCarthy a...

Sunday, October 20, 2019

Free Essays on Communication Disorders

Communication Disorders Communication Disorders encompass a wide range of impairments, mainly dealing with â€Å"receiving, understanding, and expressing information, feelings, and ideas† (Turnbull 400). Normally, people possessing one or more of these disorders have problems with language, speech, or hearing (Kid 1). With new developments in education and methods of therapy, many of these disorders can be improved. Two of the three major types of communication disorders will be discussed within this paper. These include the areas of language and speech. Exceptional Lives defines a speech disorder as â€Å"the difficulty to produce sounds as well as disorders of voice or fluency of speech.† An individual with speech problems may have trouble following directions, speaking at a normal pace, and exhibiting correct syntax and articulation (Kid 1). The typical human is able to learn to speak with no problem, and the progression is somewhat miraculous. While people are unable to document or study the norms of speech development, the abnormalities can and have been thoroughly studied. Some speech impairments include articulation (a speaker’s production of individual or sequenced sounds), voice disorders, and fluency disorders (Turnbull 404-5). Voice disorders reflect â€Å"pitch, duration, intensity, resonance, and vocal quality (Turnbull 405),† while Fluency disorders â€Å"are characterized by a disruption in the smooth flow or expression of speech† (Health 1). Language development is another miraculous, yet â€Å"complex†, facet of life. The five components of language development include â€Å"phonology (sound system), morphology (word forms), syntax (word order and sentence structure), semantics (word and sentence meanings), and pragmatics (social us of language)† (Turnbull 406). To be considered as a speaker of any particular language, a person must possess two distinguishing skills: stimulus and response. If a person u... Free Essays on Communication Disorders Free Essays on Communication Disorders Communication Disorders Communication Disorders encompass a wide range of impairments, mainly dealing with â€Å"receiving, understanding, and expressing information, feelings, and ideas† (Turnbull 400). Normally, people possessing one or more of these disorders have problems with language, speech, or hearing (Kid 1). With new developments in education and methods of therapy, many of these disorders can be improved. Two of the three major types of communication disorders will be discussed within this paper. These include the areas of language and speech. Exceptional Lives defines a speech disorder as â€Å"the difficulty to produce sounds as well as disorders of voice or fluency of speech.† An individual with speech problems may have trouble following directions, speaking at a normal pace, and exhibiting correct syntax and articulation (Kid 1). The typical human is able to learn to speak with no problem, and the progression is somewhat miraculous. While people are unable to document or study the norms of speech development, the abnormalities can and have been thoroughly studied. Some speech impairments include articulation (a speaker’s production of individual or sequenced sounds), voice disorders, and fluency disorders (Turnbull 404-5). Voice disorders reflect â€Å"pitch, duration, intensity, resonance, and vocal quality (Turnbull 405),† while Fluency disorders â€Å"are characterized by a disruption in the smooth flow or expression of speech† (Health 1). Language development is another miraculous, yet â€Å"complex†, facet of life. The five components of language development include â€Å"phonology (sound system), morphology (word forms), syntax (word order and sentence structure), semantics (word and sentence meanings), and pragmatics (social us of language)† (Turnbull 406). To be considered as a speaker of any particular language, a person must possess two distinguishing skills: stimulus and response. If a person u...

Saturday, October 19, 2019

Questions for Comparative Religions Assignment Example | Topics and Well Written Essays - 250 words

Questions for Comparative Religions - Assignment Example The most significant of all the similarities is that they both trace their roots from Abraham. Moreover, they both believe in prophets and apostles as God’s massagers. Additionally, they both believe in scriptures as the main reference to what God/Allah needs of humanity. They also believe in the resurrection, as it will be the sure way of living the eternal life (Malik, 2004). Despite both believing in God, Muslims do not believe in heresy that God is in three as God the father, the Son, and Holly Spirit. Moreover, the Muslims Qu’ran, Islamic holy book, strongly rejects Jesus as God. However, they profoundly honor Him as Allah’s prophet. In addition, the Muslims and Christians disagree on death and resurrection of Jesus (Malik, 2004). Muslims do not believe that Jesus being a prophet of Allah could face such a horrific death, as the one Christians believe He did. Finally, these two religions disagree on how believers can escape God/Allah’s judgment. Muslims believe in falah, that is, positive achievement or self-support. On the other hand, ding to the Bible no one is compelling enough for God’s favors; thus, everyone shall be judged according to their deeds (Malik, 2004). It is recorded that Christianity became the most successful religion during this period. This followed numerous deaths that took place during this time (Malik, 2004). Smallpox and measles killed many people in North America, and Christianity took this opportunity to spread their beliefs and faith to the people. It is this time that Spanish catholic priests moves from Europe to North American and managed to convert many people to Catholicism. Betwixt the year 550 and 750, the Mediterranean world, Western Europe, and the Middle East transformed into three main realms including the orthodox Christianity Byzantine Empire, Latin Christendom, and the Islamic caliphate (Malik, 2004). The two former were united through Catholicism. Entirely, all these communities were politically

Friday, October 18, 2019

Social Media Ethics Essay Example | Topics and Well Written Essays - 1250 words

Social Media Ethics - Essay Example This essay declares that the use of social media sites posed little danger to personal confidential information. However, as the world of social media became popular, social media sites like twitter and Facebook raised the availability of its products opening ways to new members and networks. The emergence of social media invited an ethical response that view technology as a monolithic power with different vector of impact and influence, one that can either impoverish or constrain human experience of actual world in particular manner. This paper discusses that in the current information age we live in, people have found social media networks to be an indispensable tool for connecting and communicating with each other. It is morally permissible for a person to disseminate information obtained via social media networks with the intention of creating a character profile because through social networks, public forums, media sharing websites and blogs that we are able to create interactive dialogues with others to share experiences and any important information. Despite this, some people argued that it is unethical to share information obtained from social media networks because they believe that social media would slowly fade away in turn exposing their information to dangerous people who might use the information to harm others. Social media continues to grow not just, because it allows people to connect quickly with others but also it provides users with the options of choosing when to connect, whom to connect with and what to share. The networks and ever-connected devices give the answer on the ‘how’ to share information. People on the other hand provide the answer to the question of ‘why’ they share (Wilkins and Patterson 2010, 56-59). Currently, social media serves various purposes among them blogging, collaborative and group interactions, product and service reviews, job interviews, entertainment, selling and buying, advertising and professional networking, to name but a few. From a business perspective, social media has offered businesses of all sizes a â€Å"large variety of opportunities to promote their products, services, and brands.   Ã‚  2The advent of social media such as Facebook, MySpace, Twitter, and Youtube has seen millions of people from all over the globe connect, create, and share content like never before (Wilkins and Patterson 71-74). The numerous videos, news, status updates, video views, and comments clearly reflect the enormous participatio n of people in such social networking sites. It is not bad for people especially businesses to use social media for marketing purposes since the essence of marketing is getting the information to reach as many people as possible (Wilkins and Patterson 2010, 79). From a utilitarian perspective, what is of most value and importance is happiness and pleasure. Pain and unhappiness are the things most sought to be avoided. An act is good to the extent that it promotes happiness and bad to the extent that it promotes unhappiness. The way that this is applied as a moral theory guiding one’s actions is that the morally right action is the one, which produces the most happiness, taking into account everyone who will be affected. Another way to say this is that the right action is t

None Essay Example | Topics and Well Written Essays - 750 words - 3

None - Essay Example The family is met with a severe accident but all of them are saved to be killed at the hands of the serial killer, Misfit. This story is one of those in which complex and comprehensive themes are presented in clear and plain language. This is a simple story like a picture which is able to speak a thousand words. The major themes in this story include faith, morality and self conscience along with other religious connotations. Another major theme revolves around trust, mistrust and faith which the author has portrayed specifically during the first stop of the family at The Tower with their owners. The owner, Red Sammy Butts and his wife get engaged in a conversation with the family. During this conversation, the owner and the grandmother talk about the reality of the world and the moral ethics and codes which were ignored by people in everyday life. They talk about how no one in the world could be trusted anymore. Red Sammy Butts shares his experiences of mistrust about how he helped some people and gave them something on credit and never saw them again. This conversation leads to the ugly truth of the world, the presence of good and evil and the ultimate reality that no one can be trusted. The title of the story itself portrays the theme of the story that good men are hard to find this world, those who live, not for themselves, but for others. The author has tried to describe the shortcomings of the traditional meaning of good and bad. This traditional concept states that people can either be good or bad but in this story, O`Connor has tried to depict that both good and bad can exist within a single person. The author enforces that a person can find both good and bad but it just depends on the way he searches for it. Similarly, the initial story is portrayed in such a way that the reader would think that the story shows a good family and a bad convict, misfit. However, this is a false impression which is corrected at the end of the story. After the accident, th e grandmother and the whole family meets misfit and his gang. The grandmother`s judgmental nature results in a serious conflict between her and misfit which results in the death of the entire family. The grandmother thought that the only thing that will save her from the killer was her supposed good deeds and good nature. However, the story initially shows that the grandmother is a self serving person and she is clearly a racist and this is shown by her comment about the street children as she says, â€Å"Little niggers in the country don't have things like we do† (A Good Man is hard to find, Web). This clearly shows that the grandmother was a racist and during her encounter with Misfit, she thought she was good and her goodness will save her from the convict. She even called Misfit and â€Å"alleged criminal† and tried to enforce her superior position which further worsened the conflict between them. However, Misfit had more power than the grandmother at that time and he decided to end her life. Faith is a person`s belief in something whether it be God, a religion or even a personal trait, for example. The Misfit did not have any such belief in any religion but he seems to have faith on himself. The grandmother even tries to bring in religion and Jesus to change Misfit`s mind. She tries to save herself by bringing in Jesus’

The strategies to maintain the competitive position in the market Term Paper

The strategies to maintain the competitive position in the market place for Massachusetts Mutual Life Insurance Company - Term Paper Example Strengths And Weaknesses Of Organization 10 C.Human Resource 10 1.Personel Policies 10 2.Skills Required To Accomplish The Mission 11 3.Attitude Towards Employees 11 4. Training Programs 12 5. Incentives And Job Enrichment 12 D. Financing 13 1. Types Of Securities Sold To Public And Its Listing 13 2. Current Performance 13 3. Profit And Loss Of The Company 14 4. Rating by Moody’s and Standard and Poor 14 5. Financial New Generated In Past Years 14 E.Corporate Social Responsibility 15 F. Management 15 1. Strength And Weaknesses Of Management 15 2. Business Policies 16 3. Strategies Used 17 4. Statement About Social Responsibility 17 5. Plans For The Future 17 IV.Conclusion 18 A.Evaluation Of The Firm 18 B. Personal Attainment 19 Work Cited 20 I. Introduction A.Name and Location of the Corporation The name of the company in consideration is Massachusetts Mutual Life Insurance Company (MassMutual) which is situated in Springfield. The marketing name that has been offered for Mass achusetts Mutual Life Insurance Company (MassMutual) is MassMutual Financial Group (MassMutual Financial Group, â€Å"2010 Annual Report†). B.Reason for Choosing the Firm The main reason behind the choice of MassMutual is that it is one of the biggest life insurance companies in the world and has been successful at attaining 93rd rank in the Fortune 500 list. It has been noted that the company operates for the benefits and the advantages of the members along with its participating policyholders (MassMutual Financial Group, â€Å"2010 Annual Report†). II.Framework of the Business A.A Condensed History of the Firm It was in the year 1851 when the company commenced its operation in a single room and had a single objective of assisting the people to protect their families as well as their future. After 160 years of operation, the company is still focusing upon its core objective of assisting the people to safeguard their families. The company operates for the advantage of its beneficiaries and is therefore proud of its long history. In the course of time, the company has offered its millions of customers with financial as well as retirement related securities. The company has also been successful at paying its policy holders with dividends since the year of 1860s. By earning financial strength ratings, the company has achieved remarkable position in the particular sector. The company’s trained professionals comprise of thousands of agents situated all over the United States. The main task of the agents is to understand the customers’ financial goals and therefore serve them to formulate their financial strategies accordingly. Although since inception the company’s core product has been life insurance, it has also been offering its customers with numerous other insurance schemes as well as investment products designed for the individuals, businesses and the families. The institutional investors as well as the nonprofit, corporate, governmental and union employees can as well avail the company’s retirement services (Massachusetts Mutual Life Insurance Company, â€Å"Our Company†). B.Incorporation of the firm The company was incorporated in Springfield at Massachusetts in the United States. C. Creators and organizers of the firm The company was incorporated by George W. Rice who had been young insurance representative, selling policies for the company named as Connecticut Mutual Life in Connecticut. His objective was to

Thursday, October 17, 2019

Cover letter Essay Example | Topics and Well Written Essays - 500 words - 6

Cover letter - Essay Example The motive was to gain competence on how to identify the possibility of stroke in postoperative orthopedic patients. The course enabled me understand the neurologic patterns that may indicate the danger of stroke in orthopedic patients. Currently, I am pursuing a certificate course on Advanced Cardiac Arrest Support to boost my service to severe orthopedics cases that require information on cardiac arrest. My intention is to advance in the leadership ladder. I have successfully served several leadership positions in various institutions. I served as a charge nurse on a medical unit from 1983 to 1995. The position entailed supervising other nurses, offering support to them and also caring for patients. The position helped advance my leadership skills. I was promoted to Unit Supervisor in 1996 after satisfactory service at the Charge Nurse position. I have served as the unit supervisor from 1996 to date. The position entails supervising a nursing unit in the orthopedics department. I ensure the wellness of the unit nurses as well as ensuring that patients receive quality care from the nurses. My education and experience prove my commitment to excellence. I can fit into any nursing leadership roles. I hope the information will be useful in making a decision on hiring me for a leadership role. I am looking forward to hearing from you. I am a Registered Nurse with more than 30 years of nursing experience. My specialty has been in orthopedics. I am a team player, team leader and skilled in current and emerging trends in my scope of practice. I am attentive to details and always put the health of the patients first in any decisions I make. I am also emotionally intelligence and hence able to make objective decisions on any emerging issue, trend or practice. I am keen to study new concepts that add value to my practice such as ACLS and NIHSS

Analysis of SEEK Limited, Telstra Limited and Ansell Limited Essay

Analysis of SEEK Limited, Telstra Limited and Ansell Limited - Essay Example Another importance why I used the 10 year period data is that if the period is too short, there may be just the data for bull market, for instance from 201-2015. Moreover, a short time period data may result in inadequate information which in turn may result in misinterpretation. Therefore, I used the longer time period to select stock of the three companies to forecast the upcoming rates in order that legitimate forecasts of stocks may be possible. The data used for the chosen three companies: SEEK Limited, Telstra Corporation and Ansell were for the period of 2005-2015 to assess as well as make projections 3. COMPANY EVALUATION 3.1.SEEK Limited: Business Summary   SEEK Limited manages internet/web employment markets inside Brazil, Hong Kong, Australia, China, New Zealand, Malaysia Thailand, Philippines, Singapore, and globally. The corporation links employers and job hunters with job openings and equivalent overhauls online and delivers as well as offers holiday education and uni versity courses. Also, it provides online job marketing functions. The corporation was formed during 1997 and its headquarters are in Australia, Melbourne state (Australian Broadcasting Corporation & Nelvana. 3.1.1.Choice of sampling frequency In calculating SEEK Limited’ standard deviation and expected a return, I used monthly sampling size which is the optimal allowance sampling frequency founded considerations of cost, and a single sample every month gathered at about similar moment of the month in 10 sample design.

Wednesday, October 16, 2019

The strategies to maintain the competitive position in the market Term Paper

The strategies to maintain the competitive position in the market place for Massachusetts Mutual Life Insurance Company - Term Paper Example Strengths And Weaknesses Of Organization 10 C.Human Resource 10 1.Personel Policies 10 2.Skills Required To Accomplish The Mission 11 3.Attitude Towards Employees 11 4. Training Programs 12 5. Incentives And Job Enrichment 12 D. Financing 13 1. Types Of Securities Sold To Public And Its Listing 13 2. Current Performance 13 3. Profit And Loss Of The Company 14 4. Rating by Moody’s and Standard and Poor 14 5. Financial New Generated In Past Years 14 E.Corporate Social Responsibility 15 F. Management 15 1. Strength And Weaknesses Of Management 15 2. Business Policies 16 3. Strategies Used 17 4. Statement About Social Responsibility 17 5. Plans For The Future 17 IV.Conclusion 18 A.Evaluation Of The Firm 18 B. Personal Attainment 19 Work Cited 20 I. Introduction A.Name and Location of the Corporation The name of the company in consideration is Massachusetts Mutual Life Insurance Company (MassMutual) which is situated in Springfield. The marketing name that has been offered for Mass achusetts Mutual Life Insurance Company (MassMutual) is MassMutual Financial Group (MassMutual Financial Group, â€Å"2010 Annual Report†). B.Reason for Choosing the Firm The main reason behind the choice of MassMutual is that it is one of the biggest life insurance companies in the world and has been successful at attaining 93rd rank in the Fortune 500 list. It has been noted that the company operates for the benefits and the advantages of the members along with its participating policyholders (MassMutual Financial Group, â€Å"2010 Annual Report†). II.Framework of the Business A.A Condensed History of the Firm It was in the year 1851 when the company commenced its operation in a single room and had a single objective of assisting the people to protect their families as well as their future. After 160 years of operation, the company is still focusing upon its core objective of assisting the people to safeguard their families. The company operates for the advantage of its beneficiaries and is therefore proud of its long history. In the course of time, the company has offered its millions of customers with financial as well as retirement related securities. The company has also been successful at paying its policy holders with dividends since the year of 1860s. By earning financial strength ratings, the company has achieved remarkable position in the particular sector. The company’s trained professionals comprise of thousands of agents situated all over the United States. The main task of the agents is to understand the customers’ financial goals and therefore serve them to formulate their financial strategies accordingly. Although since inception the company’s core product has been life insurance, it has also been offering its customers with numerous other insurance schemes as well as investment products designed for the individuals, businesses and the families. The institutional investors as well as the nonprofit, corporate, governmental and union employees can as well avail the company’s retirement services (Massachusetts Mutual Life Insurance Company, â€Å"Our Company†). B.Incorporation of the firm The company was incorporated in Springfield at Massachusetts in the United States. C. Creators and organizers of the firm The company was incorporated by George W. Rice who had been young insurance representative, selling policies for the company named as Connecticut Mutual Life in Connecticut. His objective was to

Tuesday, October 15, 2019

Analysis of SEEK Limited, Telstra Limited and Ansell Limited Essay

Analysis of SEEK Limited, Telstra Limited and Ansell Limited - Essay Example Another importance why I used the 10 year period data is that if the period is too short, there may be just the data for bull market, for instance from 201-2015. Moreover, a short time period data may result in inadequate information which in turn may result in misinterpretation. Therefore, I used the longer time period to select stock of the three companies to forecast the upcoming rates in order that legitimate forecasts of stocks may be possible. The data used for the chosen three companies: SEEK Limited, Telstra Corporation and Ansell were for the period of 2005-2015 to assess as well as make projections 3. COMPANY EVALUATION 3.1.SEEK Limited: Business Summary   SEEK Limited manages internet/web employment markets inside Brazil, Hong Kong, Australia, China, New Zealand, Malaysia Thailand, Philippines, Singapore, and globally. The corporation links employers and job hunters with job openings and equivalent overhauls online and delivers as well as offers holiday education and uni versity courses. Also, it provides online job marketing functions. The corporation was formed during 1997 and its headquarters are in Australia, Melbourne state (Australian Broadcasting Corporation & Nelvana. 3.1.1.Choice of sampling frequency In calculating SEEK Limited’ standard deviation and expected a return, I used monthly sampling size which is the optimal allowance sampling frequency founded considerations of cost, and a single sample every month gathered at about similar moment of the month in 10 sample design.

Extended families are making a comeback in many countries around the world Essay Example for Free

Extended families are making a comeback in many countries around the world Essay Family is one of the most valuable and irreplaceable things that one is blessed with in a lifetime. A family is the foundation to everyone’s life. The outcome of your life is dependent on your family. Morals and values are obtained from your family circle. There are many types of family that exists in today’s society, each important to the upbringing of children. The most common type of families found in Maldives are extended family and nuclear family. Nuclear family is a family unit consisting of a mother and father and their children. Extended family is a family group that consists of grandparents, parents, children, siblings and their immediate family, uncles and aunts living together in the same house. According to Population and Housing Census, 2006 (2007), roughly 80 percent of Maldivian households consists of a single nuclear family composed of a married couple and their children rather than an extended family. Nevertheless, Male city, the capital of Maldives is flourishing with more extended families living in the households. In fact, this development is due to people migrating to Male for better health facilities, quality education, job opportunities and many more luxurious facilities. However, extended families living together in Male has many benefits and drawbacks. Many people who have extended families find that due to several generations living under the same roof, there are plenty of role models for the children of the household to look up to and learn from, with many elder family members being able to pass down certain traditions to the younger members. In todays world where people talk about equal opportunity as well as high living costs, where both parents have to work in order to provide all the necessities for the children, grandparents take care of the younger children. They see to that the child has nutritious food and keep an eye on them thus preventing them from getting into bad habits. Also they talk to the children or share stories from their past which develops a strong bond between them. Being in a bigger family with more people to talk to help a child develop quicker. For example, with more voices in the house, toddlers may start talking quicker, also this helps children their language development. According to What influences child development? (2012), the family that invests time, energy and love in raising a child will see the most positive growth. On the other hand, different experiences and beliefs each generation grew up create barriers between generations. Grandparents have difficulty enjoying grandchildrens fashion, works situations, future plans or use of new technology. Grandchildren have difficulty in understanding their grandparents because they feel that their privacy is being invaded, and their grandparents intervene in their life by setting limits. Hence it develops conflict among the old generation and the young generations. Furthermore, living in Male very expensive. According to the Vulnerability and Poverty Assessment 2004, renting households across all income groups paid around 45 percent of their income on rent. Thus sharing the rent and expenses among all the members resulted in many family members living in small households congested with a lot of family members. Even though expenses of rent, utility bills and foods is shouldered by all members, misunderstanding and conflict arises on how members contribute to foot the bills and how they get to maximize the use of things which are bought to the household. For example, a computer system bought by one sibling may be used more by a child of another sibling and may not be available for use when in need. These kinds misuse of facilities available create sibling rivalry. These kinds of conflicts leads to fallout among members which take longer to forgive and arguments can reignite very easily. On the other hand in an extended family you can find a stronger feeling of security being surrounded by family and knowing that there will be someone to support you when in need. Like everyone being able to support one another through a crisis such as one of the family members losing their job. In these cases, all extended family work together to support each other until a new job can be found. Extended families also give the feeling of belonging because we see people who have a link to us through origin, making them feel something bigger than just themselves. According to Population and Housing Census 2006 (2007), the capital Male with an area of about 2 sq. km. accommodates 35 percent of the countrys population of 298,968. In short this means that Male which has always been the center of all development in the country results in overcrowded housing units. Vulnerability and Poverty Assessment 2004 explains that between 1997 and 2004, the proportion of people living in houses with 40 square feet or fewer of housing areas per person has increased from 17 to 22 percent and the percentage of houses with a compound has decreased from 57 to 39 percent hence making the capital city much more crowded. As a result members living in a household have less personal privacy and weak family relationships. Most of the time during weekends people want to be on their own, but in an extended family these types of freedom are not possible. It is certainly disturbing that somebody is playing cards or PS-3 or watching television while others are working at home or studying for exam or just relaxing. If kids are fighting and elders have a misunderstanding then in these families people will not have a peaceful environment. Parents find it difficult to spend quality time with their children on an individual basis and also find it impossible to have private time away from them. Lack of privacy is linked to depression and other negative psychological outcomes like physical health. First household crowding can produce stress that leads to illness. Second, through shared physical proximity, household congestion contributes to the spread of communicable disease. A significant body of research, conducted primarily in affluent countries, has documented the unfavorable effects of housing conditions on a range of illnesses, including various contagious diseases. On the other hand, where most of the family are working to earn a better income, household chores becomes easier as it is shared among all members. Humans are social, in terms of nature and thus they cannot live alone. Therefore, people’s character and ethics are grown and strengthened through family. It is proven that an extended family is a better economic unit because it consumes lesser resources and provides more role models for behavior of values. In conclusion living in extended family is tough because you lose a significant amount of freedom and is forced to sacrifice a lot for your family. But realize the value of having family to help and support when in need. Taking the country as a whole extended families will out win advantages over disadvantages. But regard to the capital city, Male, disadvantages outweighs advantages of extended family.

Monday, October 14, 2019

The Solow Swan model of economic growth

The Solow Swan model of economic growth 1.0 Purpose Examine aspects of the Solow-Swan model of economic growth and identify whether capital accumulation has been the cause for growth in the cases of South Korea and Australia. 2.0 The Solow-Swan Model in brief The model shows how growth in capital stock (KM) and labour (L) affect economic growth (Y). It assumes that there is diminishing marginal returns for labour and capital considered separately as inputs and constant returns to scale when taken together. Mathematically, this is expressed as: Y = AK ÃŽ ± L 1-ÃŽ ± (from Cobb-Douglas Production function, where Y= National Income, K=Capital, L= Labour, A= Total Factor Productivity and 0

Sunday, October 13, 2019

KPMG Three Little Pigs Inc. Solution :: Business, Finance, case study, solution

KPMG Three Little Pigs Inc. Solution Several factors including increased supply have caused declining prices for live hogs on the spot market. Also as shown below, futures prices will remain below the carrying cost for live hogs until nearly the end of the fiscal year. However, processed pork products such as bacon, loins, and ham remain above the current cost of production. Three Little Pigs Inc. is capable of processing hogs into these products internally at some locations. Unfortunately, not all hogs can be transported and processed at the main processing plants and must be sold as live hogs to third parties at spot market prices. There are four potential alternatives for dealing with the possible need to impair the value of Three Little Pigs Inc.'s inventories. Alternative 1: Continue to carry all inventories at cost basis. ARB28, Par.14c ?Such temporary market declines need not be recognized at the interim date since no loss is expected.? EITF, 86-13 Discussion option 28 requires inventory be written to lower of cost or market unless (1) substantial evidence exists that market prices will recover before the inventory is sold?Write down is generally required unless the decline is due to seasonal pricing fluctuation.? ARB43, Ch.4, Par.9 ?Where evidence indicates that cost will be recovered with an approximately normal profit upon sale in the ordinary course of business, no loss should be recognized...? If it can be determined that the depressed prices for lean hogs are only temporary, inventories could and should be kept at cost basis. In this case, adjusting prices to match current market prices would not be necessary. Future prices indicate a recovery before the end of the fiscal year. Futures prices will surpass cost in February and remain above cost for the remainder of the fiscal year. The future prices support claims that the price fluctuations are only temporary in nature, and do not reflect a permanent downward shift in hog prices. Since inventories once impaired cannot be marked up to reflect changes in market conditions, this strategy could be beneficial to the company later on. In this case inventory would not be shown on the books at an unfairly low value. Alternative 2: Mark down all live hog inventories AICPA Audit Procedures for Agricultural Producers Pt.1 Ch5.02 ?Growing crops and developing animals to be held for sale should be valued at the lower of cost or market.? ARB43, Ch.4 Par.8 ?A departure from the cost basis of pricing the inventory is required when the utility of the goods is no longer as great as its cost.

Saturday, October 12, 2019

Essay --

John Berger notes that, ‘original paintings are silent and still in a sense that information never is’. This observation is not different in the case of Vincent Van Gogh's Cafe Terrace at Night (1888). While visiting a museum, I stumbled across this painting, one of Vincent Van Gogh’s great works. My next move was to engage with the painting, with the aim of understanding critical information in relation to its meaning, significance and importance in both the traditional and modern context (Whitney et al, 360). This is to ensure that we learn more about the eye-catching paintings hanging on the walls of museums. In addition, this approach is vital in understanding both the literal and hidden meaning of such a painting, as intended by the artist. The name of the picture speaks volumes in relation to its context and setting; it is a night scene. From a literal perspective, the picture shows a large establishment where people from the region can enjoy their coffee by night. On the other hand, the picture also focuses on the expression of an important meaning in accordance with the intention and the aim of the painter in its composition. For instance, Van Gogh focuses on expressing a beautiful event aided by the stars and the bright sky. In addition, the painting integrates bright colors to express a peaceful encounter during a bright night (Brower 200). Firstly, I thought it would be satisfying to understand specific data in relation to the development of this painting. I asked myself; â€Å"When was this picture made?† Vincent Van Gogh’s the Cafà © Terrace, at Night 1888, was painted between the 9th and the 16th of September 1888. The next key question was the location. I learnt that the picture was painted in Arles. According to an obse... ...to different generations in the history of Arles (Punt et al, 228). In the 21st century, the painting still has a great meaning to the people of Arles. This indicates that the painting expresses a cultural relevance to the people of Arles in a similar manner to that which they felt in the 19th century. This attachment is valuable in enhancing my interaction with the painting. Analysis indicates that the painting has diverse meanings in relation to the type of interaction an individual has with the picture. The picture is never silent once you ask relevant questions such as its meaning, intention, and significance to the artist and the target audience. Moreover, the picture could be of meaning and relevance to individuals from different generations or centuries. This is because the painting has captured and exhibited a beautiful scene (The Drawings of Van Gogh 12).

Friday, October 11, 2019

The Milky Way

Large-Scale Universe to The Milky Way The Birth of Modern Cosmology Cosmology is the study of the structure and evolution of the universe (Bennett, Donahue, Schneider, & Voit, 2010). Edwin Hubble is often credited with the birth of modern cosmology. He discovered that the Andromeda galaxy was in fact a separate galaxy from the Milky Way. By comparing various photographs taken over several nights and measuring the Cepheids and their luminosities, Hubble’s discovery changed the way we view the universe today. However, this was not the only discovery Hubble made that aided in the development of modern cosmology.In 1929, Hubble’s research of Andromeda and other galaxies led to a dramatic discover concerning the size of the universe. Based on the distance of a galaxy, Hubble discovered that the redshift was greater. A greater redshift indicates that the object is moving away and this led to the discovery that our universe is expanding. The Big Bang Theory The Big Bang Theory is a theory that states that the universe was once in a hot, dense form of matter and radiation which expanded rapidly. The expansion and cooling of this matter allowed the formation of galaxies, stars, and planets.The National Aeronautics and Space Administration (NASA) launched a satellite known as the Cosmic Background Explorer to test the theory of the Big Bang Theory. Astronomers believed that the universe puts off its own heat and as a result, should be able to produce a perfect thermal radiation spectrum (Bennett, Donahue, Schneider, & Voit, 2010). The results aided in the support of the Big Bang Theory. Milky Way Structure 583 References Bennett, J. , Donahue, M. , Schneider, N. , & Voit, M. (2012). The Cosmic Perspective (6th ed. ). Retrieved from The University of Phoenix eBook Collection database.

Thursday, October 10, 2019

Indra Nooyi †Leadership Style Essay

Indra Krishnamurthy Nooyi, who is a woman comes from India, she is a manager and leader of PepsiCo Incorporated. At her age of 50, she became the CEO. Leader is a role of a team or organization, the ideas he/she thinks about and the strategy he/she decides will play an important role in a group. In addition, being a successful leader generally needs to have more high requirements, such as the managerial knowledge, communicational skill, creative ability and especially his/her leadership style. There is no doubt that Nooyi can be equal to such a great position today because she not only is equipped with these conditions but also she has an excellent leadership style. According to Darling and Leffel’s (2001) framework, this paper will evaluate how Indra Nooyi develops her leadership style of Analyzer and Director and become a successful as well as effective leader. Kreitner and Kinicki (as cited in Darling & Leffel, 2001, p356) state leadership is a process where on individual guide and assist a group to achieve a common goal. Being a successful leader, he/she should have profound knowledge as well as skills. Additionally, Leadership is distinguished form management and this distinction is crucial. Kotterman (2006) explains that to management is that taking responsibility to accomplish and conduct the tasks as well as target. However, he also states that to lead means to direct and influence by an action as well as opinion. Furthermore, Darling and Leffel (2001) point out that leadership styles can be classified into four types which include Analyzer, Connector, Director and Creator, all of which are various. However, different leaders and styles are required in different situations, which is what Morrison (2000) illustrates that different leadership styles generate different influence and significance on the entrepreneurial spirit. According to Darling and Leffel (2001), by analyzing the four main leadership styles, Indra Nooyi, CEO of PepsiCo, could be regarded as an Analyzer. Analyzers generally are system, cautious. Searching information and collecting a large number of data are always required before analyzers performing tasks. Analyzers also are diligent, objective. They always are not emotionally and they can control themselves well. In addition, analyzers generally manage clearly and orderly, when confronting with the bad  situations or major problems they will not easily compromise (Darling & Leffel, 2001). Nooyi is such a type of leadership. In 1994, Nooyi analyzed the market and she found that the growth rate of Fried food and quick meals which are â€Å"unhealthy† food of the restaurant industry gradually developed slowly because people started to focus on healthy eating and nutrition problems. Then, Nooyi decisively proposed to spin out the food and beverage business, split over the canned business at the same time and listed them individually, all of which can reduce the fixed capital and promote the overall influence of PepsiCo (Jagannathan, 2009). Moreover, Nooyi identified the market and recommended that stop in carbonated beverages tend to be saturated market competition environment and open up new fruit drinks market as she considered that promoting healthy food and drink is very significant for building PepsiCo’s brand image. In 1998, Nooyi acquired Tropicana which is fruit juice company brand and product line (Hays, 1998). In addition to a Director style, Nooyi also could be considered as a Director. As Darling and Leffel (2001) explain the style of director is pragmatic; they are clear about their tasks and goals and are able to work steadfastly in accordance with this direction. What is more, they always pay attention to the results. Director is confident and determined; they not only like to accept new challenge but also have the courage to take risks. As a CFO, in 2001, under the direction of Nooyi, Pepsi Company completed the acquisition of Quaker Oats (Quaker Qats) 2002 R & D efforts to develop healthy products and all the products are divided into three categories: the â€Å"beneficial class† (good for you), â€Å"health class† (better for you) and â€Å"fun† (fun for you), as a consequence, PepsiCo’s non-carbonated beverage industry in the world to occupy a market share of 25%, 1.5 times that of the major competitors of Coca-Cola. After Nooyi became CEO of PepsiCo, She began to pay attention to PepsiCo products health and balanced concept through the acquisition and product innovation, further enrich the product line. Specific measures are successfully merger and acquisition Stacy’s Bagel, Pita Chips, Izze carbonated drinks business in North America, there are also including fruit and vegetable juice drinks ( Jagannathan, 2009). Nooyi not only can be considered and regarded as a successful manager but also can be an effective leader. To illustrate Nooyi’s effectiveness,  looking back on the performances that Nooyi achieved, for example, when Nooyi was SVP, due to her strategy measures that are logical, serious and thorough, the profits of sales of the company were grown a lot, which rose from US$ 20,337 million in 1996 to US$ 26,935 million in 2001 (Jagannathan, 2009). What is more, Jagannathan (2009) mentioned that during that period Nooyi as CFO, the growth of sales of the PepsiCo increased from US$ 25,112 million in 2002 to US$ 35,137 million in 2006. Most importantly, with the great efforts of Nooyi, PepsiCo Company has been built up a positive and healthy brand as well as image around the world. In conclusion, by synthesizing the explanation of Darling and Leffel’s (2001) framework, it is obvious that the characters of Nooyi’s Analysis as well as direction are showed extremely well. Those strategies which include the spin-in of food and beverage business, the acquisition of Tropicana as well as Quaker Oats all prove Nooyi has highly keen analysis ability and long-term vision. Undoubtedly, Nooyi plays a curial role in Pepsico Company, without the smart analysis as well as audacious decision of Nooyi, and if Nooyi do not focus on vision as an Analyzer and Director, PepsiCo may not obtain such great achievements. In the future, people believe that Nooyi will develop and strengthen PepsiCo Company more and more efficiently with her â€Å"performance with purpose† strategy. References list Darling, J. & Leffel, A. (2009). Developing the leadership Team in an Entrepreneurial Venture: A case Focusing on the Importance of Styles. _Journal of Small Business and Entrepreneurship_, 23(3), 355-371. Hays, C. (1998, July 21). Pepsico to pay $3.3 Billion For Tropicana. _The New York Times_, p.1. Retrieved form: http://www.nytimes.com/1998/07/21/business/pepsico-to-pay-3.3-billion-for-tropicana.htm Jagannathan, R. (2009). Leadership-The Indra Nooyi Way. _IBS center for management Research_. Retrieved form: http://www.icmrindia.org/casestudies/catalogue/Leadership%20and%20Entrepreneurship/LDEN058.htm Kotterman, J. (2006). Leadership versus management: What ‘s the difference? _The Journal for Quality and Participation_, 29(2), 13-17. Retrieved form: http://search.proquest.com.libraryproxy.griffith.edu.au/docview/219091679?accountid=14543 Morrison, J, A. (2000). Developing a Global Leadership Model. _Human Resource Management_, 39(2&3),117-131. Doi: 10.1002/1099-050X